Gearing for its latest OS release — after a couple of lackluster and user panned versions in Windows Vista and Windows XP (and continued mockery from OS X users) — Microsoft has been slowly releasing previews and developer versions of Windows 8, a complete rethinking of one of the most frightening computer-using experiences. Based on Microsoft’s “Metro” design language, Windows 8 adopts the user interface currently in play on the Windows Phone OS. By the end of February, Microsoft will release a consumer preview (don’t call it Beta) of Windows 8 and its new logo was recently spotted.
Now I’m in no way a Windows person at all, but I feel like they are losing alot of brand equity with this new logo. Instead of being the fun logo they’ve been since the beginning they are switching to a HARD, LIFELESS, logo.